---
title: "What is Direct Media Delivery?"
slug: "what-is-direct-media-delivery"
description: "Direct Media allows us to offer on-demand capacity rather than limiting the number of simultaneous calls that can be made on a Flowroute account."
updated: 2025-10-07T23:36:33Z
published: 2025-10-07T23:36:33Z
canonical: "support.bcmone.com/what-is-direct-media-delivery"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.bcmone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Direct Media Delivery?

Direct Media facilitates the audio (RTP media) on your calls being delivered directly from your equipment to a peering network’s media gateway on the PSTN. Our peering networks’ media gateways offer massive amounts of bandwidth; using Direct Media for your calls eliminates a potential point of failure or latency in your audio stream.

Direct Media further allows Flowroute to offer on-demand capacity rather than limiting the number of simultaneous calls that can be made on a Flowroute account. We can offer this unlimited capacity by eliminating the need to proxy call audio between your system and the [Public Switched Telephone Network (PSTN)](https://www.flowroute.com/glossary/).

Direct Media allows us to offer competitive rates and great domestic and international connections for all of our customers, regardless of geographic location.

> [!WARNING]
> **IMPORTANT:** Keep Direct Media in mind while configuring your SIP device's local network. The only call data that passes through our servers directly is your SIP signaling traffic – mere kilobits of data that allow us to connect your call to a media gateway delivering the highest call quality available.

To optimize your call audio, the Firewall Policies, NAT Configuration (Port Forwarding), and [Quality of Service (QoS) settings](/flowroute-support/docs/quality-of-service-qos-strategies-for-flowroutes-direct-audio) should allow and prioritize call audio (RTP media via UDP transport) **from any source IP** over your system's public media port range.

> **NOTE:** If you've used other VoIP Providers in the past that don't have Direct Media network architecture, you may find that you need new network settings when transitioning to Flowroute.