This document outlines the 10DLC registration fees and non-compliance fines imposed by TCR and the carriers. As we are notified of the coming changes by TCR and our upstream message service providers, this guide will be updated appropriately.
All messaging traffic originating from Flowroute to its upstream providers is considered A2P and must comply with A2P/10DLC carrier policies. This includes all messaging applications.
NOTE: All costs and fees are passed through to the customer, and there is no mark-up from Flowroute.
10DLC Registration Costs
TCR Costs include a $4.00 fee for Brand Registration and Verification (charged each time the Brand detail needs to be verified), and a one-time $15.00 Campaign vetting fee (per new campaign) will also apply. Rejected or Resubmitted Campaigns will be subject to the Campaign vetting fee each time.
Additionally, there are monthly recurring fees for running campaigns that can vary between $1.50 to $10 per month based on the use case that is billed monthly for a 3-month term.
NOTE: Once a campaign has expired, that campaign cannot be made active again. If you wish to restart an expired campaign, you will be required to create a new campaign.
Brand Registration Fee
Brand Registration |
|---|
Applied for each registered brand |
*Unverified brands will be subject to the same fee once resubmitted.
Authentication and Verification Fee
Authentication and Verification |
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$12.50 |
*Charged for both successful and unsuccessful requests.
Campaign Fees
Low Volume | Charity | Emergency | Agents and Franchises | All Other Campaigns |
|---|---|---|---|---|
$1.50 (Monthly) | $3.00 (Monthly) | $5.00 (Monthly) | $30.00 (Monthly) | $10.00 (Monthly) |
*All campaigns (except for Political use cases) have a 3-month minimum commitment. This means that we bill monthly, for a minimum of 3 months. At the end of the initial 3-month period, campaigns renewed on a month-to-month basis. Campaigns registered using the Political use case do not have any minimum commitment and renewed on a month-to-month basis.
External Brand Vettings and Appeals
TCR provides the ability for “Vetting” of Brands to gain access to special use cases or improve the quality of service. To learn more about External Vetting and Appeals, check External Vetting for Brands and Campaigns Resubmission to MNOs article.
Standard Vet | Enhanced Vet | Failed Standard Vet | Failed Enhanced Vet | Appeal |
|---|---|---|---|---|
$41.50 (Per Vet) | $101.50 (Per Vet) | $5.00 (Per Vet) | $6.00 (Per Vet) | $11.00 (Per Vet) |
A2P/10DLC Non-Compliance Fines
Carriers are imposing serious fines, and we must all be responsible to avoid these penalties. For this reason, Flowroute will block any outgoing messages not associated with a valid Campaign ID to eliminate the possibility of costly fines.
CAUTION: This will not stop a bad actor from operating under an approved Brand and Campaign for “Content Violation.” Any customer providing services to those companies will be responsible for Non-Compliance fees.
T-Mobile Non-Compliance Fees for Code of Conduct Violations
Violation Type | Non-Compliance Fee | Violation Description |
|---|---|---|
Text Enablement | $10,000 | This pass-through fee applies if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership. |
10DLC Long Code Messaging Program Evasion | $1,000 | The pass-through fee will apply per-incident if a program is found to use evasion techniques such as snowshoeing, unauthorized number replacement, and dynamic routing. |
Content Violation | $10,000 | T-Mobile may charge this pass-through fee for each unique instance of the third or any subsequent notification of a content violation involving the same content provider. Defined as sending messages in violation of the rules in the code of conduct, and are usually SHAFT violations (sex, hate, alcohol, firearms or tobacco) but also includes spam or phishing, or messaging which meets the threshold of a severity 0 violation per the CTIA shortcode monitoring handbook. |
Effective January 1, 2024, T-Mobile began instituting three new fees for non-compliant traffic that result in a Severity-0 violation.
A Sev-0 (Severity-0) represents the most harmful violation to consumers and applies to all products (SMS or MMS, Toll-Free, and 10DLC) that transverse T-Mobile's network.
The non-compliance fine(s) (USD) will be assessed for every Sev-0 violation issued as follows:
Tier 1: $2,000 for phishing, smishing, and social engineering
'Social Engineering' refers to the practice of targeting individuals in a way that manipulates individuals to reveal private information like credit card numbers or social security numbers.
Tier 2: $1,000 for illegal content (content included must be legal in all 50 states and federally legal).
Illegal content includes, but is not limited to, Cannabis, Marijuana, CBD, Illegal Prescriptions, and Solicitation.
Tier 3: $500 for all other violations including, but not limited to, SHAFT (sex, hate, alcohol, firearms, and tobacco) content.
If traffic continues to receive Sev-0 violations, carriers maintain the right to suspend a brand, remove access to their platforms, and may also block all messaging traffic. Therefore, you must ensure that all traffic leaving your network is wanted and compliant.
Disallowed Content
High-Risk Financial Services |
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Debt Forgiveness |
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Illegal Substances |
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Work and Investment Opportunities |
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Other |
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T-Mobile (including Sprint) has also announced the following A2P 10DLC Fee.
Special Request | Fee | Description |
|---|---|---|
Special business review request | $5,000 NRC per request | Applies to 10DLC edge cases outside of the regular 10DLC provisioning process which requires special approval and configuration on the T-Mobile network. For instance, use of proxy numbers (rideshare example), approval for sharing a 10DLC number, or very high capacity required by a brand more than what is normally required. |
Getting Started
To begin the 10DLC Registration process, go to the Preferences in the Flowroute Manage Portal, and then navigate to the 10DLC Registration tab.